Busy seasons mean more opportunities to engage with your customers and offer value-added services. In the midst of higher appointment volumes, taking the time to help clients understand common fire hazards and how to mitigate them enhances customer relationships and positions your business as a trusted partner.
The more frequently–and positively–you engage with your customers, the more trust you build and the more you set yourself apart from competitors. Ultimately, value-added services help you scale your business.
Training & Education
Your employees need certifications and other requirements to stay current on the latest developments in fire protection. Your customers can also benefit from fire safety training. Your job is to provide your staff and customers alike with the tools they need to prevent fires and protect life and property.
Consider developing a fire safety program that touches on customers’ key areas of concern. This can include topics such as:
- How to decrease the chance of fires
- How to properly use a fire extinguisher
- What fire suppression systems do and how to activate them
- Common fire hazards in particular businesses or industries
- Evacuation plans and routes
Network Expansion
As part of operations, you’ve likely built great relationships with local and industry-based resources. Consider expanding and extending your network to your customers:
- Talk with key suppliers about offering bulk discounts and other incentives for your customers. For example, see if you can work with partners to reduce costs for your customers on bulk orders of fire detectors or fire extinguishers.
- Build networking connections with organizations who provide critical fire safety resources, such as the NFPA and other local fire-related agencies and groups.
- Host events with your local fire department, and invite customers so they can get to know one another and know what to expect in the event of a fire or similar emergency.
Offer Specials
Since your employees will already be on-site, inspections or service visits provide a great opportunity to sell your services and offer limited specials or discounts. Instead of scheduling individual appointments for each service, such as maintaining fire sprinklers or fire alarms, incentivize your customers to be proactive by offering specials and packages to inspect and maintain multiple systems, before they have real issues with their fire protection equipment.
Adding value for your customers doesn’t have to be a challenge.
Digital Access to Key Documents & Information
There’s always been a heavy paper trail in fire protection companies. You need to retain copies of all your customers’ inspection and service reports–and so do your customers. When you use pen and paper, that’s a lot of copies for everyone. Eliminate the waste and offer your customers real-time digital access to critical documentation and information via a customer portal that integrates with other key systems like scheduling, billing, and payments. Offer online access to things like:
- Relevant regulations and fire
- Industry-specific fire safety requirements to share
- Inspection reports
- Deficiency lists
- Pending and completed work orders
- Maintenance updates
- Other service requests
Note: Inspect Point’s Customer Portal helps you do just that!
Streamlined Communication Adds Value
Avoid stumbling blocks and improve customer relationships with better communication across inspections, service, and beyond. With Inspect Point, you give customers instant, online access to the upcoming visit schedule and details about what systems are up for inspection, inspection and deficiency reports, pending and completed work orders, and proposals and invoices. Empowering your customers with real-time information about their systems and your services can improve communication and effectively reduce anxiety and frustrations.
Adding value for your customers doesn’t have to be a challenge. When you operate at a high level (as you always do), communicate well, and provide customers with additional resources (that you likely already use in your own business), you set yourself apart from competitors. Think of what you want as a customer–and be that for your customers.
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Ready to learn more about how Inspect Point can help you upgrade your existing workflow from inspection to collection? Book your demo today.
