With more than 1.4 billion users it’s no surprise Facebook is a platform often used by businesses–including fire protection businesses–to promote their services. In addition to a business website, a Facebook business page is an excellent resource to display your contact and business information, while building business recognition.
Through posts, images, and contact information, you can turn an otherwise ordinary Facebook page into a business generating machine.
In this article we’ll cover three insider tips, and show you how to quickly create and setup a business Facebook page for your fire sprinkler inspection company, utilize a valuable online program to create high quality images for a fraction of the cost, and create a call-to-action that will help generate leads and business opportunities.
Tip #1: Set Up a Fire Inspection Business Facebook Page
In a previous post, “7 Steps for Advertising Your Fire Protection Business on Facebook,” we share how to setup a Facebook page from scratch–and how to run ad campaigns from your Facebook business page.
Once you’re done creating and setting up your business Facebook page, it’s time to customize and make the page your own. You don’t need anything fancy or expensive designs and images. In fact, you can easily create high quality images for free or at highly discounted rates! You just need to know where to look and how to get started.
Tip #2: Create & Customize Images for Your Fire Protection Facebook Page
We all know the old saying: “A picture is worth a thousand words.” That saying is especially applicable when it comes to social media. Branding and images on your Facebook page help draw visitors in–then help those visitors understand who you are and what your business does.
Designing images for your Facebook page doesn’t require an expensive designer or specialty software programs. All you need is access to the internet and an account with Canva to create high quality images.
Canva is an online program designed to help the everyday person design high quality profile pictures, header images, and social media post graphics. To get started with Canva, sign-up for an account using Facebook, Google, or a custom email and password.
Once you’ve completed the sign-up process, you will be taken to your account home screen. You can see the various types of graphics you can create, along with a full list of the projects you’ve created in the past.
The best way to get a feel for Canva is to play around. Pick a design type, search for images, play around with design templates, and see for yourself what Canva has to offer.
If you intend to create attention-grabbing images to complement company news, holidays, or a simple status update, Canva provides a library of pre-designed graphic templates to help spark creativity and give best practice guidelines for layout and spacing.
For example, if you’d like to wish everyone a safe and happy 4th of July, you could use the following.
Or, if you’d like to let followers know the number of days left to take advantage of a special offer, you could you the following templated image.
Both images are designed to compliment a social post. Images can be critical in getting more eyes on your posts (when platforms favor image-based content) and in helping posts appear larger, catching your audience’s attention.
If you need tips or design resources at any time, check out Canva’s free resource, Design School.
Tip #3: Create & Link a CTA for a Fire Inspection Promotion
Within the last year, Facebook has added a Call to Action (CTA) button to the top of every Facebook page. The CTA button is designed to bring a business’s objective to the forefront of its Facebook page. These buttons are intended to link to any destination, on or off Facebook, that aligns with a business’s goals.
There are seven calls to action currently available. They are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
A great way to utilize this Facebook feature for your fire inspection business would be to link to your ‘Contact Us’ page. If you do not have one, LeadPages is one of many landing page resources to explore to help you create a simple ‘Contact Us’ or lead generation page.
To setup this feature:
Visit your Facebook page and click the “Create Call-to-Action” button.
Select the ‘Contact Us’ call-to-action and enter the URL you’d like your visitors to visit. Click the “Next” button.
Click ‘Create’ and your CTA is setup.
What’s most important is that you start now. Your posts don’t have to be perfect from the get-go. Create a page for your business, start posting, and engage with customers and prospective customers. The impact on your business could be huge!
